Global yoga clothing Market 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19


Overview of yoga clothing Market 2020-2025:

Global “yoga clothing Market” report forecast 2020-2025 investigate the market size, manufactures, types, applications and key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of yoga clothing market in these regions. This report also covers the global yoga clothing market share, competition landscape, status share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

Global yoga clothing Market are mentioned in the competition landscape, company overview, financials, recent developments and long-term investments. Various parameters have been studied while estimating the market size. The revenue generated by the leading industry participants in the sales of the yoga clothing market has been calculated through primary and secondary research.

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Top Key players profiled in the yoga clothing market report include: Lululemon athletica, Cozy Orange, SOLOW, Be present, ANJALI, Green Apple, Inner Waves, Lily Lotus, Prana, Shining Shatki, Soybu, Mika Yoga Wear, Hosa Yoga, Athleta, ALO Yoga and More…

On the basis of product, we research the production, revenue, price, market share and growth rate, primarily split into Yoga Tops Yoga Pants Yoga Capris Yoga Tank Tops For the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Yoga Clothing for each application, including: Kids Men Women

global yoga clothing market report also highlights key insights on the factors that drive the growth of the market as well as key challenges that are required to yoga clothing market growth in the projection period. Here provide the perspectives for the impact of COVID-19 from the long and short term. yoga clothing market contain the influence of the crisis on the industry chain, especially for marketing channels. Update the industry economic revitalization plan of the country-wise government.

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Years Considered to Estimate the Market Size:History Year: 2015-2019Base Year: 2019Estimated Year: 2020Forecast Year: 2020-2025

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Key point summary of the Global yoga clothing Market report:

  • CAGR of the yoga clothing market during the forecast period 2020-2025.
  • This report gives out a comprehensive prospect of several factors driving or restraining market growth.
  • It presents an in-depth analysis of fluctuating competition dynamics and puts the reader ahead of competitors.
  • It provides a six-year forecast evaluated on the basis of how the market is predicted to grow.
  • It helps in making well-informed business decisions by creating a precise analysis of market segments and by having complete insights of the Global yoga clothing market.
  • This report helps users in comprehending the key product segments and their future developments.

Detailed TOC of yoga clothing Market Report 2020-2025:1 COVID-19 Impact on yoga clothing Market Overview1.1 Product Definition and Market Characteristics1.2 Global yoga clothing Market Size1.3 yoga clothing market Segmentation1.4 Global Macroeconomic Analysis1.5 SWOT Analysis2 COVID-19 Impact on yoga clothing Market Dynamics2.1 yoga clothing Market Drivers2.2 yoga clothing Market Constraints and Challenges2.3 Emerging Market Trends2.4 Impact of COVID-192.4.1 Short-term Impact2.4.2 Long-term Impact3 Associated Industry Assessment3.1 Supply Chain Analysis3.2 Industry Active Participants3.2.1 Suppliers of Raw Materials3.2.2 Key Distributors/Retailers3.3 Alternative Analysis3.4 The Impact of Covid-19 From the Perspective of Industry Chain4 yoga clothing Market Competitive Landscape4.1 Industry Leading Players4.2 Industry News4.2.1 Key Product Launch News4.2.2 M&A and Expansion Plans5 Analysis of Leading Companies5.1 Company A5.1. Company Profile5.1.2 Business Overview5.1.3 yoga clothing market Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)5.1.4 yoga clothing market Products Introduction5.2 Company B5.2.1 Company Profile5.2.2 Business Overview5.2.3 yoga clothing market Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)5.2.4 yoga clothing market Products Introduction6 yoga clothing Market Analysis and Forecast, By Product Types6.1 Global yoga clothing Market Sales, Revenue and Market Share by Types (2015-2020)6.2 Global yoga clothing Market Forecast by Types (2020-2025)6.3 Global yoga clothing Market Sales, Price and Growth Rate by Types (2015-2020)6.4 Global yoga clothing Market Revenue and Sales Forecast, by Types (2020-2025)7 yoga clothing Market Analysis and Forecast, By Applications7.1 Global yoga clothing Market Sales, Revenue and Market Share by Applications (2015-2020)7.2 Global yoga clothing Market Forecast by Applications (2020-2025)7.3 Global yoga clothing Market Revenue, Sales and Growth Rate by Applications (2015-2020)7.4 Global yoga clothing Market Revenue and Sales Forecast, by Applications (2020-2025)Continued……

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Working lunch loophole: Caprice, D&D and Atherton welcome mixed households ‘when the topic is business’

Three of London’s largest restaurant groups are welcoming mixed households in for a meal – so long as the order of the day is business.

Chief food critic for Bloomberg, Richard Vines, tweeted a message from Caprice Holdings – who count J Sheekey, Sexy Fish and The Ivy Collection among its collection – which read: « We wish to make it clear – when the topic is business, you can still meet over a fabulous working lunch or dinner without the restriction of the ‘single household rule’, i.e. mixed households are permitted up to six guests. »

Caprice’s statement was followed by one from D&D chairman Des Gunewardena, who said: « Our restaurants are also open for business meetings – which we believe can include lunch or dinner – provided that their primary purpose is business. »

D&D run Quaglino’s, Coq D’Argent, Launceston Place and many others across London, with a number of sites throughout the UK, and others in Paris and New York.

Vines followed this up with a third statement from Jason Atherton, whose Social Company includes Berners Tavern, the Betterment and City Social. Atherton said: « When the government announced the new restrictions last week and put London into tier 2, we were a little concerned as to what this meant for business. However, we are pleased to hear that No10 have confirmed indoor business lunches & dinners are still permitted. »

Atherton was one of many chefs who joined in this week with the HospoDemo in Parliament Square, which demanded the government role back Tier 2 measures.

The announcements come after much confusion over whether or not households would be permitted to mix indoors for the purposes of work. While a government source told the Standard this week that boozy business lunches could not carry under the guise of “essential meetings”, it was confirmed that the loophole was deliberate, albeit intended for freelancers.

Making it clear that the loophole was « not an excuse to break the rules », No 10 said: “There’s an exemption which was included in recognition of the fact there are freelancers who don’t have office space and rely on being able to see clients in hospitality.”

Caprice and D&D are interpreting the law to the letter. The relevant webpage reads:

  • « Venues following COVID-secure guidance can host more people in total, but no one must mix indoors with anyone who they do not live with (or have formed a support bubble with) unless exemptions apply. »

The page clarifies that this includes pubs, restaurants, leisure and entertainment venues. However, the exemptions noted are clarified website, which reads:

  • « Exception 3 is that the gathering is reasonably necessary— (a)for work purposes or for the provision of voluntary or charitable services. »

The way Caprice and D&D have interpreted these guidance, individuals from different households may meet in a restaurant for the purposes of work.

At present, many of the capital’s restaurants are running lunch deals, with a number detailed below:

  • Sexy Fish Caprice restaurant Sexy Fish, a glamorous spot on Berkeley Square, offers four courses for £36 from its daily-running Kuikku menu. Berkeley Square, Mayfair, W1J 6BR,

  • Launceston Place The talented Ben Murphy plates up either two courses for £25 or three for £30 at the Kensington favourite. Much of Murphy’s way of doing things delights. 1A Launceston Pl, Kensington, W8 5RL,

  • Noble Rot Soho At the new location of the wine-loving Holborn haunt, the £20, three-course menu changes daily, with recent incarnations featuring onglet steak, cep butter and lentils, and a fig leaf panna cotta with strawberries — accompanied by suggested wine pairings, of course. 2 Greek St, Soho, W1D 4NB,

  • Hawksmoor The menu includes a 35-day aged rump steak with ­triple-cooked chips, which can be bookended with potted beef and bacon with Yorkshire puddings, and a sticky toffee sundae, for £23 all-in. WC2, EC2, SE1,

  • Top Cuvee The neighbourhood favourite, known for its wine list, offers its entire menu, pudding and all, for £29. 177B Blackstock Rd, Highbury East, N5 2LL,

  • Cornerstone​ Those who have an awful lot of business to discuss may wish to eat a little more. At Tom Brown’s lauded seafood spot, a roster of seven dishes are going for £100, including the signature shrimp crumpet. 3 Prince Edward Rd, Hackney Wick, E9 5LX,

  • Brasserie Zedel The grand downstairs dining room offers its famously affordable set menu all day, including lunch. Two courses go for £10.95, three for £14.95. Be sure to have the steak haché with fries. 20 Sherwood St, Soho, W1F 7ED,

  • Quality Chop House A set menu of expertly executed British classics offers one course for £24 or two for £28, but the real steal is the October offering: the #steakouttohelpout lunch menu includes Hereford bavette, confit potatoes and treacle tart for afters, all for £10. 88-94 Farringdon Rd, Farringdon, EC1R 3EA,

  • Elystan Street £30 for three courses is a steal at this Chelsea spot, where Phil Howard spends most of time in the kitchen. Eating here normally puts a dent in the debit card, so take advantage. 43 Elystan St, Chelsea, SW3 3NT,

  • Le Comptoir Robuchon From Wednesday to Friday, tuck into courses with two glasses of wine and a coffee for £59pp, or £39 per person if you’re swerving the booze. 6 Clarges St, Mayfair, W1J 8AE,

  • Alain Ducasse at the Dorchester If the starry-thing is your vibe, Alain Ducasse’s three-starred jobbie in the Dorchester offers three courses with two glasses of wine for £65. 53 Park Lane, Mayfair,  W1K 1QA,

  • The Grill at the Dorchester Want all of the impressive surrounds with less of the price tag? Try the Grill, where young chef Tom Booton is doing a beautiful job. Two courses come in for £20 – a bargain –  three for £27. Well worth trying, this one.  53 Park Ln, Mayfair, W1K 1QA,

  • Hutong For sealing that all-important business deal, do lunch with a view. This fine-dining Chinese spot offers its experience lunch for £39. 31 St Thomas St, Borough Market, SE1 9RY,

  • Caractere Emily Roux and Diego Ferrari’s Notting Hill spot is lovely but pricey. Lunch softens that, with three courses for £39. 209 Westbourne Park Rd, Notting Hill, W11 1EA,

  • Kolamba No need to splash out, of course: this superb Sri Lankan serves its signature Ceylon chicken curry with rice, dhal, green beans and sambols for £10. 21 Kingly St, Soho, W1B 5QA,

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Convicted Jacksonville sex offender rearrested on same day he was released from prison

JACKSONVILLE, Fla. – The recent arrest of a registered sex offender with a documented history of repeated violations of sex offender probation is raising a lot of questions about a legal system that allows offenders to get back out into society.

The offender is 36-year old Kyle Rose of Jacksonville.

He was recently arrested by JSO on 10-counts of child porn charges on the day he was released from prison for his most recent probation violation.

In 2006, Rose was sentenced to three years in prison after he was convicted for sending child pornography to an undercover detective in Clay County. In 2009 he was released from prison but was still ordered to be on a 10-year sex offender probation. According to court documents, between 2012 and 2019, Rose had been in and out of incarceration after numerous sex offender probation violations.

Those violations included being in contact with a 5-year old girl inside a restaurant where he worked, violating a court-ordered curfew, not completing psycho-sexual treatment and allowing a couple with a small child to move in with him.

Two weeks ago, on the day he left the custody of the prison system, JSO was waiting with an arrest warrant on new child porn charges after police say multiple explicit images of children were found on his cell phone, the last time he was out of jail.

News4Jax Crime and Safety expert Ken Jefferson is a former sex crimes investigator. He says it’s an example of a flawed legal system.

“The system is not designed to keep them forever. The system is designed to incarcerate them and give them an opportunity to be rehabilitated or think about the things they done. But these types of sex offenders or deviants. They’re just going to continue to reoffend,” Jefferson said.

Jefferson says some offenders are mentally ill and while they are in prison, they’re only thinking about their next victim.

“So, incarceration is not the answer and the system is flawed. As far as sentencing a sex offender to a certain amount of time in prison then putting them on probation or releasing them back into society, it is just crazy,” Jefferson said.

Jefferson says sex offenders need professional help and without it, jail is just a revolving door.

Rose is scheduled to go before a judge next Thursday.

Copyright 2020 by WJXT News4Jax – All rights reserved.

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Cybercriminals are using deepfakes to make porn of social media users

Deepfakes have been a topic of controversy ever since they first emerged on the web. To make a deepfake, creators will take ordinary photos and digitally stitch them to videos with the help of machine-learning AI. The result: an uncanny clip of someone who was never filmed.

Prior to 2020, security analysts feared that deepfakes would be deployed to interfere with elections. This led to Facebook making the decision to ban deepfake videos altogether earlier this year. Tap or click here to see how Facebook made this decision.

Believe it or not, deepfakes are still being used every day — but not for political purposes. Instead, cybercriminals are taking ordinary photos from social media to create deepfake revenge porn that anyone can use for blackmail. Here’s what you need to know so you can protect your reputation.

Deepfake finds its niche: revenge porn

If you thought deepfakes would be used to trick you into voting one way or another, think again. Sensity, an online deepfake monitoring firm, recently uncovered a bot service that creates custom deepfake porn based on images uploaded by users. This means any photo, no matter how tame, could be superimposed on an explicit image or video.

The service was discovered on Telegram, an encrypted messaging app that masks communications between users. To create a custom deepfake, users would send an image of a woman they wanted to see nude to the bot. The bot would then strip down the image, generate a fake nude body, and apply it to the original picture using AI.

Have more questions on deepfakes? Tap or click here to see Kim’s in-depth coverage.

All images generated by the bot were watermarked, so users would need to pay a fee in order to download them without one. According to a poll taken by the bot, most users were interested in deepfakes based on people they knew versus celebrities. Yikes!

This service wasn’t limited to a small group of customers, either. Sensity found that nearly 101,000 members were using the service by the end of July 2020 and that most of the users were based in Russia and Eastern Europe. What’s more, at least 680,000 women had their likenesses stolen from social media and used by the bot.

The network still appears to be active as of now, and many more women may end up victimized by users of the service without ever knowing. Unlike real revenge porn, which is addressed by laws in multiple states and countries, deepfake porn isn’t considered “real,” meaning it slips through the cracks and can’t be fought as effectively through the law.

How do I know if my images were used? What can I do to protect myself

At this point in time, the only way you’ll know if your pictures were used in a deepfake is if you come across the file itself. Unless you’re wandering shady corners of the web, you will probably never find it. It’s not like every customer who uses the bot publicizes the media they purchase. Some may keep the files and never share them.

Right now, the best thing you can do is take preventative steps to stop your likeness from being used. This means locking down your social media accounts and making them private to strangers. If your accounts are private, only your friends and followers will be able to see what you post and browse your photos.

To get started, let’s see how your Facebook profile looks to strangers. Click your profile picture in the top right corner and click the eye icon below your name. From here, you can check how your public profile looks as well as what specific Facebook users can see. Swipe through and make sure there’s nothing you’d rather keep hidden.

Next, check the privacy settings.

  • Open Settings and click Privacy.
  • Scroll down to Who can see your future posts? and click Edit. You can adjust audience settings here.
  • Scroll down to Limit Past Posts to choose who can view your older content.
  • Scroll down to Who can see your friends list? and click Edit. Pick either Friends or Only me.
  • Scroll down to Do you want search engines outside of Facebook to link to your profile? and click Edit. Clear out the checkbox that allows search engines to view your profile.

If you also use Instagram or Twitter, follow these steps to make your profile private:

On Instagram:

  1. Go to your profile, then tap on the three-line icon in the corner.
  2. Tap the Settings icon.
  3. Tap Privacy, followed by Account Privacy.
  4. Tap next to Private Account to set your account to private.

On Twitter:

  1. Tap or click here to visit your privacy and safety settings.
  2. Under Tweet privacy, click the checkbox next to Protect my Tweets.
  3. Tap Save near the bottom of the page. Enter your password to confirm your settings.

Now that your profiles are private, you should also make sure that you’re not tagged in any photos hosted on other profiles. Even if your settings are totally private, a deepfake user could still grab a picture of you from another profile if you’re tagged in it.

On Facebook:

  1. Click the down arrow in the top right corner of the page.
  2. Click Settings & Privacy, followed by Activity Log.
  3. From the upper left of your activity log, click Filter.
  4. Scroll to Photos & Videos and click the circle to select.
  5. Click Privacy: See all and select Privacy: Public. You can also see only the photos you’ve hidden on your timeline by tapping Visibility: All, then Visibility: Hidden.
  6. Click Save Changes.

On Instagram:

  1. Tap the photo or video you want to untag.
  2. Search for your username and tap on it.
  3. Tap on Remove Me From Post.
  4. Select Remove.

If you do somehow run into a deepfake picture or clip on another website, look for a contact page to see if you can get in touch with the website’s administrator. If you explain your situation, they may be able to help you remove it. Many adult sites take requests like these seriously due to the presence of revenge porn.

It’s scary to think that someone else can use our pictures in such a way without us ever finding out. But then again, it’s not just creeps online that want to look through our cameras when we least expect.

Tap or click here to see how Instagram got caught using iPhone cameras without permission.

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HC directs police give details of child porn to NCRB to notify content for removal

New Delhi, Oct 22 (PTI) The Delhi High Court has directed the police agencies to forward sexually explicit material relating to a 24-year-old woman, who was a minor when the pictures were taken, to the National Crime Record Bureau (NCRB) for notifying the objectionable contents for removal from the Internet.

The high court also directed Facebook and Google to remove the offending contents and URLs from their platforms.

It also directed the police authorities to use protocols and resources available with the NCRB and other concerned agencies to identify persons who are reloading the offensive contents on the Internet in India and take action against them.

“In the circumstances, this court directs the concerned police agencies to forward offending material relating to the petitioner, which undeniably falls within the scope of sexual explicit material relating to a child, to the NCRB.

“The NCRB shall also use the protocols available in terms of the Memorandum of Understanding entered into with NCMEC or otherwise to notify the offending material in order that the same can be actioned and removed from other platforms as well,” Justice VIbhu Bakhru said.

National Centre for Missing and Exploited Children (NCMEC) is a non-profit organisation involved in helping to find missing children, reduce child sexual exploitation and prevent child victimisation.

The court’s order came on a petition by a young woman, who was 16-year-old in 2012 when she became friends with a boy of her class and entered into a relationship which later on became abusive.

The woman said the boy used to emotionally blackmail her and compelled her to send her intimate photographs to him. She succumbed to the tactics and started sending him her  »intimate pictures’. Later, she broke up her relations with him and went abroad for higher studies, the plea said.

However, the boy kept troubling her and even went abroad where he tried to throttle her after which a court there passed orders restraining him from contacting her.

She claimed that in 2019, she came to know that the man had posted her intimate pictures on various platforms such as Twitter, Instagram and YouTube and the uploaded photographs were the same that were sent by her to him when she was a minor.

He misused the photographs and uploaded them on the Internet, she said, adding that she lodged an FIR against him with the Special Cell, Cyber Crime Department of Delhi Police and also contacted the social media platforms for removing the objectionable photographs.

However, when the webpages/ URLs were not removed, she approached the court seeking the relief.

Noting that even after removal of the URLs, further webpages containing the offending images had been uploaded on Instagram, YouTube and other platforms, the court said it appeared that the offending images had been widely distributed and they are also being uploaded by several persons other than the accused.

“This brought into sharp focus the problem of preventing circulation of identified objectionable material on the platforms operated on the net,” it said.

The court said, “Given the statutory framework, it would be necessary for the intermediaries to take all effective measures that may be available with them to ensure that the child porn (CP) content is not hosted on their platforms.”

It noted that the affidavits filed by Facebook and Google also indicate that they are using Artificial Intelligence (AI) and other tools to remove the offending content from their platforms.

The Central government, represented through standing counsel Anurag Ahluwalia, said that NCRB acts as a nodal agency for technical and operational functions of On-Line Cyber Reporting Portal: “”

The incidents reported on the portal are shared with the law enforcement agencies. NCRB has also entered into a Memorandum of Understanding (MoU) with NCMEC to receive Cyber Tipline reports relating to suspected child porn content, he said.

Facebook, in its affidavit, affirmed that it has implemented a number of measures to combat the spread of child porn including working with NCMEC and once it identifies a child porn image on its platforms, it immediately removes the same.

Google LLC, in its affidavit, claimed that it has adopted various protocols to deal with the child pornography or child sexual abuse materials on its YouTube platform.

Google also stated that it has issued robust Community Standards and Policies that prohibit its users from uploading any content that endangers the emotional and physical well being of minors. PTI SKV HMP SKV RKS

Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

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Megan Barton-Hanson strips naked for sexy Halloween shoot

MEGAN Barton-Hanson has stripped naked for a sexy Halloween shoot.

The cheeky Love Islander posed beside a sign that said ‘God save the Queen’ in x-rated snaps shared on Instagram.

Megan Barton-Hanson poses naked for a sizzling Halloween shoot


Megan Barton-Hanson poses naked for a sizzling Halloween shootCredit: Instagram

Megan, 26, proudly showed off her enviable body that she slathered with oil for the sizzling shoot.

Wes Nelson’s ex wore her hair in a sexy perm as she teetered in sky-scrapper heels and covered her modesty with her hands.

And her boobs and stomach were painted in splashes of silver and sequins, with devil horns perched on her head.

Megan, who has a new sex and mental health podcast You Come First, shared behind-the-scenes photos of the shoot that took place in East London on Instagram.

Megan, 26, covered her body in splashes of silver and sequin


Megan, 26, covered her body in splashes of silver and sequinCredit: Instagram
The Love Islander sips a beer with her legs perched on a table


The Love Islander sips a beer with her legs perched on a tableCredit: Instagram

The shoot comes after Megan told The Sun how she likes to take control in the bedroom and can be « quite demanding and dominant ».

Influencer Megan said she did not get the fuss about sex at first — and actually got more stimulation from horse riding.

The star, who has partnered with upmarket sex toy firm LELO, also described her young self as “painfully shy”.

Megan, a former stripper who grew up in Southend, Essex, said she was « peer pressured » into her first kiss.

Megan has also had a year-long on/off relationship with footballer and songwriter Chelcee Grimes, 28, having discovered she liked women after a threesome.

Megan checks out the menu at Gods Own Junk Yard


Megan checks out the menu at Gods Own Junk YardCredit: Instagram
The Love Islander shared behind-the-scenes snaps from the shoot


The Love Islander shared behind-the-scenes snaps from the shootCredit: Instagram
After finding out what works for her, Megan took charge in her relationships, and she was comfortable doing it


After finding out what works for her, Megan took charge in her relationships, and she was comfortable doing itCredit: Instagram

She says: “It happened really naturally with a videographer I was shooting with.

“She asked me back to hers to do some more filming, we started kissing, had a few drinks and invited her boyfriend in. I’d never fancied a threesome because I imagined the girls would just be there for the men’s pleasure.

“But I fancied this girl more than her boyfriend. He was an added bonus. Instead of using a toy, we had a real-life man there!”

Megan — who is in the top ten of celebrity earners on X-rated website OnlyFans by sending bikini pictures to subscribers — is single.

Love Island stars Wes and Megan famously had sex in a disabled loo at Southend Airport in 2018


Love Island stars Wes and Megan famously had sex in a disabled loo at Southend Airport in 2018Credit: Rex Features

She says: “I was in a big panic before lockdown, thinking, ‘I’m 26, I need to meet someone’.

“Now I feel like I don’t need anyone. I’m in the process of buying my first house.

“If someone came into my life I’d give them a chance, but too many women get into a panic — and that’s when you settle for someone who isn’t right.”

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POLICE: Woman admits to forcing runaway teens into sex for money, taking cash for herself

County allegedly gave the girls alcohol and drugs before making them take photos of themselves in lingerie. The victims told police County said she …

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Between the Covers by Jilly Cooper review: Looking back on the jolly days

You’d have to be a certain age to remember Jolly Super, as she was known, and her bestselling ‘bonkbusters’, those silly, barely soft porn sagas with titles like Polo, Score! and Mount! about toffee country folk behaving badly, braying loudly, endlessly riding horses and each others’ wives. Jolly wrote a lot of nonfiction too, and was a successful columnist, writing about sex, marriage and being a housewife, at the Sunday Times from 1969 to 1982, then at The Mail on Sunday. Now at 83, a selection of her ‘favourite’ columns about ‘our London life in the sexy sixties and seventies’ have been assembled into a single, slim volume. “Was this really me, so up myself and so utterly obsessed with sex? Did I really dare write that?” she ponders in the author’s note.

But that’s about as much pondering as she does, and anyone hoping for salacious details will be disappointed. Jolly’s tone throughout is one of careless, fatuous understatement rather than embarrassing oversharing or enlightened self-awareness, as she evokes a life of Bohemian chaos and domestic incompetence. Take the first column, ‘Favourite fantasies’. Super Cooper (another favourite nickname) would love to be a stone lighter (her weight is a preoccupation throughout), exterminate her parents, get rave reviews for her first novel from Anthony Powell and Angus Wilson, and have Mary Whitehouse, the Rolling Stones, Goldie Hawn and Iris Murdoch over for ‘an intimate little dinner’.

In ‘On being a Second Wife’, the brigadier’s daughter describes how she met her husband-to-be, Leo Cooper at a birthday party when she was nine and he was twelve, and he threw a strawberry jelly at her. He married someone else at 21, but Jolly ran into him by chance at a dinner party when his marriage had run into trouble, and he asked her out. On their second date she put her hair up to look sophisticated. “Much later that evening when he’d taken every pin out of my hair, he said I was never to put it up again as he decided he wanted to marry me. It seemed a good idea. There was just the question of his getting divorced from his wife.”

Two paragraphs later, he told her he’d seen his first wife and admitted “she was looking very pretty… and I wanted her like hell. » What a thoughtful chap he sounds. Poor Jolly became completely obsessed with Leo’s wife, even after he divorced her, but, “what really laid the ghost was my falling in love three years ago with another man who fell in love with me to such an extent that it rocked my marriage to its foundations.” Then, “Last October we adopted a baby. It has been an unqualified success, and has put the final nail in the coffin of my obsession.” It’s hard to imagine any columnist today getting away with writing anything quite so shallow.

In other articles, Jolly variously boasts of being able to read a novel in an evening and not remember a character two days later, that she judges other people by the books on their shelves, that she knows, when moving home, that she will ‘adore’ Putney but can’t bear the thought of leaving ‘dear, dear’ Fulham, and that, during the move, is unsure if she should keep a leaflet on fondue parties.

Although ‘we’re broke’, there is a nanny to help with her two adopted children, a ‘daily’ cleaner, taxis taken instead of buses to save time, home deliveries of groceries ‘from the most expensive retailers in the Lower Richmond Road’, long telephone calls to girlfriends in the days when calls on landlines were expensive, surprise presents to assuage guilt, and a lot of ‘keeping up with the Joneses’. One consolation, she writes, is that ‘sex is free’. In another piece, Jolly admits to enjoying flirting with her son’s best friends, worrying whether she will still be able to pull in middle age, that it’s ‘farewell plunge and cleavage’, but that menopause amounts to ‘but a short pause in getting men’. Is that funny? Women giggle, men are exasperated, there are lots of dogs and endless bad puns, but such admissions as there are, are tossed off carelessly as throwaway lines, as if she can’t quite bear to face up to hard truths or risk offending anyone. She gives the impression of being stiff-upper lip level insecure, desperate to be liked and to conceal her vulnerabilities.

The columns were written before the revelation in 1990 that husband Leo had conducted a six year-long affair with Sarah Johnson, a publisher, who was so infuriated by Jolly’s endless boasting in print about her perfect marriage that she decided to go public herself, and the news temporarily broke up the Cooper’s marriage. In 2001, Leo was diagnosed with Parkinson’s and he died in 2013. Today, Jolly lives with her rescue greyhound in the Cotswolds. A memoir about what her life was really like back then, including some authentic disclosure – now that really would be jolly super.

Between the Covers: Sex, Socialising and Survival by Jilly Cooper (Bantam, £14.99)

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